Esports is one of the fastest-growing and most popular forms of entertainment in North America, and it is only growing. If you are in the esports arena, then you will need a marketing and advertising company that will help you understand the industry, your demographics, and your markets. For that, you will need a dedicated esports agency, one that has the experience, expertise, and ideas that will take your esports endeavor to the next level of success.
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guide. Below, you will find tips and tricks to finding esports agencies in your area, how to evaluate them before you sign a contract, and how to make sure you are getting the results that you are paying for. By following this guide, you may find the perfect esports agency for your business.
1. Do the research on who does research
Many marketing and advertising companies essentially come up with plans by throwing ideas at a wall and settling on ones that sound the best to them. Some people call this “brainstorming,” but when it’s done with research and insights, it’s actually just bull. The truth is that we have so much access to numbers and data these days that coming up with a plan that “just sounds cool” is no longer enough. Always look for an esports agency that does research and has data to back up their plans. That way, you know they’ve thought it through, and the results will be more consistent.
2. Look for someone with specific experience